Content marketing is the practice of creating valuable and relevant content with the aim of attracting an audience and turning them into customers.
It proved to be more effective than traditional marketing, hence why it’s so popular and used so often.
If you aren’t convinced about the effectiveness of this marketing strategy, there are plenty of famous brands that used it to gain sales and leads.
Some of them are Toshiba, American Express, Intel, and Coca Cola.
Statistics show that content marketing gets 3x more leads than paid advertising, and 55% of marketers say that creating content for blogs is their biggest marketing priority.
So, today we will talk about the significance of content marketing and content marketing trends for 2020.
Why is content marketing better than traditional marketing?
Times are changing, and so is marketing. Traditional marketing isn’t personalized and doesn’t allow contact with the customers, which is a huge disadvantage.
Some forms of traditional marketing include printed media, such as magazines, newspapers, and fliers, advertizing via phone calls or telemarketing, billboards, and maybe the most popular type: TV ads.
The fact that TV advertising is the most popular type of traditional marketing immediately makes us realize why traditional marketing is slowing down. Especially younger generations aren’t watching TV anymore because of the rise of streaming services and unskippable TV ads.
Traditional marketing just isn’t the number 1 marketing choice anymore, especially for brands whose audience is young people. Instead, they’re choosing other marketing strategies that enable them to interact with their customers and form a relationship with them.
Content marketing is one of those strategies.
Content marketing is one of the most effective marketing strategies, even more effective than traditional marketing. It allows for more personalized ads and gives businesses a chance to connect with their customers and form lasting relationships with them.
Content marketing trends for 2020 are numerous. They include social media aspects, such as sharing on social media platforms and Instagram carousel posts, as well as audio and video content like podcasts and livestreams.
Other content marketing trends include visual data, user-generated content, Google snippets and optimization for voice search.
Hopefully this article has given you some insight into content marketing and thank you for reading!