3 Useful Strategies for E-commerce Marketing

A successful eCommerce marketing campaign is an all-encompassing journey that strategizes its expenditure on either, both, or all three kinds of internet marketing on a step-by-step basis. A solid marketing plan is fundamentally rooted in the brand's history.

1. Mobile-Friendly Design

Mobile-friendly design refers to the way your website is built with mobile users in mind.

On all mobile product pages, you could have a larger Add to Cart button or a different image format for different sizes and formats.

It may also make loading product photos and zooming in easier for mobile visitors.

2. Personalization

Personalized experiences are created for visitors based on their past actions and preferences, using behavioral data.

According to BCG, personalization can increase sales by up to 10%. Only 15% of businesses are utilizing it to its full potential.

According to BCG, you can account for location in personalization to create an experience tailored to your customers’ location.

3. Premium and Upselling

Upselling, or selling a somewhat more expensive goods, is done by asking, "Would you want to supersize your order?"

Customers may be unaware that a premium option exists.

Upselling and cross-selling can be more profitable than obtaining a new customer.