Meet Google Ads' Newest Marketing Tool: Performance Max

1. In-Store Goals

PMax campaigns will have the ablity to optimize toward store sales goals.The company says this will increase in-store sales, storevisits, and local actions.

2. Additional Insights and Explanations

Advertisers will soon be able to see more data about their Performance Max campaigns through a variety of different sources, including consumer. audience, and auction insights. Due to the nature of the campaign type, this data might not be actionable, but it will still allow users to see what is motivating performance.

3.Burst Campaigns

Advertisers will soon be able to run advertisements for a predetermined amount of time in order to meet in-store goals. With the help of a new "burst' feature in Performance Max, users can increase seacsonal in-person traffic if they have in-store goals set up.