The Ultimate Guide to Successful E-mail Marketing

1.Be Influential

Always begin your emails with your most powerful messages. Be conversational, and write as if you're speaking to a single person rather than an audience of multiple email recipients. Use strong emotions in your copywriting so that recipients are more likely to act on the call to action.

2. Be Unique

Being unique in your language can make a significant difference in the response rates to your email marketing campaigns. Don't be afraid to break grammar rules by using contractions, slang, and sentence fragments if that's the language and style your target audience prefers. It also includes the use of personalization and dynamic content for highly targeted offer

3. Be Informative

Email marketing messages should include descriptions of the features of your offer. Benefits sell, but no one will complete your call to action if they don't know. Don't write paragraphs and paragraphs about features; instead, provide a list of tangible benefits.

4. Be Reliable

People are less likely to trust your brand if the content of your message is perceived as inauthentic. Email marketing messages benefit from including customer reviews, testimonials and success stories. When an audience can see real people who experienced the same positive results that you promote in your message, they are more likely to follow your call to action.

5. Be Convincing

The most effective calls to action are brief, clear, and specific. They state unequivocally what the audience should do and create a sense of urgency. Your call to action should make your audience feel as though there is little or no risk in following it. It should also emphasize the benefits and value they will receive if they follow the call to act.