Royal Air Maroc, a renowned Morocco based airline, had worked with Endor for two years.

Creating and optimizing Google Ads for airline tickets between Turkey and Morocco, Endor achieved satisfying results until the company merged its global marketing campaigns in their Paris headquarters.

The biggest challenge we had to overcome was adjusting negative keywords and setting the bidding correctly. Some Moroccan cities were being searched for unrelated purposes, so we had to monitor search terms closely.